Close up of building with extruded logo signage of Worskspace horizontal logo

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Workspace

A space to create, share and connect. Workspace offers coworking spaces to businesses, freelancers, and anyone who wants to take advantage of Worskpace´s offices and networking.

The Challenge

Coworking is not only about providing a physical place but more importantly about establishing a community. The collaboration of coworking is an invaluable asset for a growing community. As the African proverb goes, “If you want to go fast, go alone. If you want to go far, go together.”
This virtue is the purpose of Workspace: building community to create, share, and connect. Working with Workspace, we sought to capture this spirit of collaboration.

The Solution

We aligned the visual identity to their purpose. After exploring several options, we arrived at this solution connecting the initials in an organic, fluid, abstract mark. The intersecting lines create a visual metaphor for connectivity.
Because of the mark’s simplicity, it can adapt, move and interact with the space around it. This movement creates supporting graphics for the brand.
For the color palette, we wanted to add more energy to the already fluid mark. The chosen colors are electric mint green and dark royal blue. Together they form a clean, dynamic palette making it recognizable in the sector and stand out from their competition.
We have been honored to work with Workspace. We hope that, together, we have crafted an expression that will help create a community of collaboration.

services:
brand identity

industry:
coworking space

year:
2021

Workspace icon logo with the icon colored in electric mint green and a dark blue backtround
Workspace horizontal logo with the icon colored in electric mint green and the text colored in dark blue
Close up of Iphone showing home screen bottom apps including Worskpace app
Workspace logo pattern shown diagonally in the brands electric mint green color over a dark blue background
Ad showing the Workspace horizontal logo and the text Cowork Space displayed on the top left corner in electric mint green color
Two Iphones showing Workspace profile pages design for instagram and facebook
Inside of Workspace office space showing desks setupand the logo pattern on the wall
Frosted glass with Workspace icon logo as a pattern and a blurry desk on the background
Inside of Workspace office space showing the logo pattern on the wall with plant decorations on the side
Workspace illuminated logo design inside of lobby with a dark wood wall as background
Close up of glass building with extruded logo signage of Worskspace horizontal logo
Close up of glass building with extruded logo signage of illuminated Worskspace horizontal logo during nighttime
All glass building with a single logo signage of Worskpace horizontal logo
Workspace business card design, notebook design, and a calculator displayed neatly on top of a white desk
Partly open Laptop with Workspace logo sticker on top of it
Workspace icon logo in white displayed over close up of man with gesturing hands in front of a laptop and notebook
Cowork Workspace horizontal logo displayed over man sitting on a sofa browsing the web on a laptop

Client Feedback

The logo turned out great. We have several comments from clients and friends who like it a lot. I always liked this option because of the different applications it could have.

Roberto Larach, Workspace

We are a branding & design studio based in Honduras

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