ENG  |  ESP

Thoughts and ideas that cross our mind.

Risks and Rewards of Rebranding

ENG  |  ESPRebranding can be done right and can be done wrong. It is a risk, but one worth taking. How can one know when to take such risks? With clarity.Let's begin with what a brand is. Marty Neuemeier says that a brand is a person’s gut feeling about a product,...

Does your business need a website?

ENG  |  ESPYou live in a digital era.Your brand should too.Are websites necessary for everyone or just for some? Does your business even need a website? Maybe you're thinking about creating a website for your business but you are still unsure or you already have one...

Eye see what eye want

ENG  |  ESPHumans are visual creatures. We use our sight for many things, and the beauty we see can move us physically and emotionally.Years ago a friend gifted me a book called “La ciencia nuestra de cada día” by mexican writer, Francisco Rebolledo. The book is...

Logos going flat. Should you do the same?

ENG  |  ESPIf you are planning on changing the face of your company, do it for a valid reason; not to follow a trend.Have you noticed how many companies changed their logos in the past few years? Most changes seem to be following a trend: flat, minimalist logos. Have...

Grandma’s pancakes and customer service

ENG  |  ESPMy grandma could teach you a thing or two about customer service. The way she treated us was better than any five-star hotel.My grandmother lived with my aunt three hours away from my hometown, and I remember she always made pancakes for my siblings and me...

I just want a logo. Why do I need a brand manual?

ENG  |  ESPA brand manual is one of the best tools to help your business create customer loyalty. Are you using yours?Have you ever built any furniture? A shelf, table, or even a chair. There are so many pieces, both big and small. You place everything on the floor....

Are graphic designers artists?

ENG  |  ESPMany, if not most, graphic designers dislike being considered artists. I think they should reconsider what it means to be called an artist.“We are artists. Pirates. More than cooks are we.” This is what Colette says to Linguini in a scene from Pixar’s...

Sharing our knowledge. Check out our resources!

ENG  |  ESPHere at Mondos, we believe in sharing our knowledge with everyone in the design community.As individual designers, we all have our well-kept resources in our bookmarks or sitting on our shelves. Through our years as designers, we have also found some secret...

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