ENG  |  ESPRebranding can be done right and can be done wrong. It is a risk, but one worth taking. How can one know when to take such risks? With clarity.Let's begin with what a brand is. Marty Neuemeier says that a brand is a person’s gut feeling about a product,...

ENG  |  ESPHumans are visual creatures. We use our sight for many things, and the beauty we see can move us physically and emotionally.Years ago a friend gifted me a book called “La ciencia nuestra de cada día” by mexican writer, Francisco Rebolledo. The book is...

ENG  |  ESPIf you are planning on changing the face of your company, do it for a valid reason; not to follow a trend.Have you noticed how many companies changed their logos in the past few years? Most changes seem to be following a trend: flat, minimalist logos. Have...

ENG  |  ESPMy grandma could teach you a thing or two about customer service. The way she treated us was better than any five-star hotel.My grandmother lived with my aunt three hours away from my hometown, and I remember she always made pancakes for my siblings and me...

ENG  |  ESPA brand manual is one of the best tools to help your business create customer loyalty. Are you using yours?Have you ever built any furniture? A shelf, table, or even a chair. There are so many pieces, both big and small. You place everything on the floor....

ENG  |  ESPMany, if not most, graphic designers dislike being considered artists. I think they should reconsider what it means to be called an artist.“We are artists. Pirates. More than cooks are we.” This is what Colette says to Linguini in a scene from Pixar’s...