Interior design space of Bate Bate Chocolate showing a teacher talking to a girl with a big fun mural design behind

The Bra Guru®

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Most women are wearing the wrong size bra and that is a fact. The Bra Guru® is the first and only professional bra-fitting store in Honduras. Founded in 2015, they have now opened a total of four stores and an online shop. Their mission is to help women find comfort and support in their bras and in themselves. They offer more than 200 bra sizes and with their in-store and virtual assistance, their clients have been able to find their perfect bra. Hating bras is now a thing of the past.

 

The Challenge

Ana came to us looking for brand uniformity but left with a full glow-up ✨. She was looking to organize her brand image since she felt that the brand was a little all over the place. She wanted our help defining the brand’s colors, typefaces, and elements. She also wanted the brand to represent the high-quality undergarments she offers without making it look inaccessible. She wanted to attract, help, and educate more women and listen to them and their problems.

The Solution

Boobgie. Since they refer to their clients as goddesses and queens, getting inspiration from the Rococo and Art Nouveau movements was a no-brainer. Colors were easy. They were already using purples and pinks so we stuck with a purple palette but made it regal. We went Rococo with frame elements and Art Nouveau with the florals. After showing her the new proposal, the logo was screaming for a refresh. We kept the idea of using a script font and opted for a serif and script combination. We went all in with this brand. From the branding to the packaging to the photographic style. Just in time for their 8th anniversary.

services:
branding
packaging

industry:
underwear
apparel

year:
2023

Three flat poster designs with childlike cutout illustrations of a cupcake, a heart shaped apple, and a tiny world with yellow heart

Client Feedback

Working with Mondos has been a pleasure from the beginning. Since I met them I could see their ingenuity, their creativity, and their good taste. Allison’s vision, her ease of understanding my brand concept, and the experience and guidance she provided made the transition to our new image extremely easy and exciting. They opened my mind to new possibilities and ideas like no one else had, they refined my brand from the inside out, and they brought great perspectives and opportunities to my business. I consider their support and follow-up to be truly invaluable. Today I consider Mondos as an important part of The Bra Guru’s history and I am very grateful to have found them. I recommend them 1000%!

Ana, The Bra Guru

CLIENT FEEDBACK

Working with Mondos has been a pleasure from the beginning. Since I met them I could see their ingenuity, their creativity, and their good taste. Allison’s vision, her ease of understanding my brand concept, and the experience and guidance she provided made the transition to our new image extremely easy and exciting. They opened my mind to new possibilities and ideas like no one else had, they refined my brand from the inside out, and they brought great perspectives and opportunities to my business. I consider their support and follow-up to be truly invaluable. Today I consider Mondos as an important part of The Bra Guru’s history and I am very grateful to have found them. I recommend them 1000%!

Ana, The Bra Guru

We are a branding & design studio based in Honduras

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