Clinimagen
Clinimagen has been a pioneering esthetic clinic and spa for more than 30 years. Their focus is to create a balanced beauty for their patients with their treatments and to improve their physical and mental well-being. Everything they do is done with their patient’s best interests in mind. They take pride in their craft, their staff, and their amazing results.
Challenge
They came to us in need of a website since the one they had was outdated. While in our meeting, we all realized it was a good time for a well-deserved brand refresh. They were looking for their branding and website to reflect the quality of their work and space.
Solution
Since they offer medical esthetic treatments and spa and beauty services, we wanted to create a balance between both. We got inspired by Hermann Zapf’s Optima where there’s a perfect cross between the seriousness of serifs and the modernness of san-serifs. Thus creating a semi-serif font for the logo. As for the brand colors, we were inspired by the variety of skin tones focusing on brown shades for a cozy and familiar feeling with a touch of a warm and colorful palette inspired by those hints of color in our skin.
Clinimagen has been a pioneering esthetic clinic and spa for more than 30 years. Their focus is to create a balanced beauty for their patients with their treatments and to improve their physical and mental well-being. Everything they do is done with their patient’s best interests in mind. They take pride in their craft, their staff, and their amazing results.
Challenge
They came to us in need of a website since the one they had was outdated. While in our meeting, we all realized it was a good time for a well-deserved brand refresh. They were looking for their branding and website to reflect the quality of their work and space.
Solution
Since they offer medical esthetic treatments and spa and beauty services, we wanted to create a balance between both. We got inspired by Hermann Zapf’s Optima where there’s a perfect cross between the seriousness of serifs and the modernness of san-serifs. Thus creating a semi-serif font for the logo. As for the brand colors, we were inspired by the variety of skin tones focusing on brown shades for a cozy and familiar feeling with a touch of a warm and colorful palette inspired by those hints of color in our skin.
