Exotic Bloom
Botanic is a colorful & expressive plant shop focused on exotic plants, decorative trees, and vertical gardens where plants are designed to be the center of attention.
Client—Botanic
Services—Branding
Industry—Horticulture
Orchids serve as the brand’s iconic flower and the main inspiration for the color palette. Pink and yellow, taking the lead for being the most popular orchid colors, are paired with green to represent the brand’s variety of decorative plants.
Orchids serve as the brand’s iconic flower and the main inspiration for the color palette. Pink and yellow, taking the lead for being the most popular orchid colors, are paired with green to represent the brand’s variety of decorative plants.
The brand’s patterns were inspired by its services, serving as a fun and creative way to express the brand’s energy and sense of movement. They also highlight the secondary colors that complement the three primary brand colors.
Project Information
Unlike her sister Campo Verde, Botanic is all about being expressive, exotic, and the center of attention. Botanic focuses on getting the spotlight with exotic and colorful flowers and plants and fun gardening accessories.
Challenge: Paola was also looking to update this brand image since she wanted both her brands to differentiate from each other. Botanic is her personal project so she wanted something more eye-catching and fun.
Solution: We based the brand’s color on its signature flower – Orchids. For the eye-catching factor, we made illustrations based on the type of products she offers and created abstract and dynamic patterns with them.
