Balanced Beauty

Project Information

Clinimagen has been a pioneering esthetic clinic and spa for more than 30 years. Their focus is to create a balanced beauty for their patients with their treatments and to improve their physical and mental well-being. Everything they do is done with their patient’s best interests in mind. They take pride in their craft, their staff, and their amazing results.

Challenge: They came to us in need of a website since the one they had was outdated. While in our meeting, we all realized it was a good time for a well-deserved brand refresh. They were looking for their branding and website to reflect the quality of their work and space.

Solution: Since they offer medical esthetic treatments and spa and beauty services, we wanted to create a balance between both. We got inspired by Hermann Zapf’s Optima where there’s a perfect cross between the seriousness of serifs and the modernness of san-serifs. Thus creating a semi-serif font for the logo. As for the brand colors, we were inspired by the variety of skin tones focusing on brown shades for a cozy and familiar feeling with a touch of a warm and colorful palette inspired by those hints of color in our skin.