Exotic Bloom

Project Information

Unlike her sister Campo Verde, Botanic is all about being expressive, exotic, and the center of attention. Botanic focuses on getting the spotlight with exotic and colorful flowers and plants and fun gardening accessories.

Challenge: Paola was also looking to update this brand image since she wanted both her brands to differentiate from each other. Botanic is her personal project so she wanted something more eye-catching and fun.

Solution: We based the brand’s color on its signature flower – Orchids. For the eye-catching factor, we made illustrations based on the type of products she offers and created abstract and dynamic patterns with them.