Modular Space

Client:
Workspace

Services:
Branding

Industry:
Coworking Space

Year:
2021

Project Information

A space to create, share and connect. Workspace offers coworking spaces to businesses, freelancers, and anyone who wants to take advantage of Worskpace´s offices and networking.

Challenge: Coworking is not only about providing a physical place but more importantly about establishing a community. The collaboration of coworking is an invaluable asset for a growing community. As the African proverb goes, “If you want to go fast, go alone. If you want to go far, go together.”

This virtue is the purpose of Workspace: building community to create, share, and connect. Working with Workspace, we sought to capture this spirit of collaboration.

Solution: We aligned the visual identity with their purpose, creating an organic, fluid mark connecting the initials. The intersecting lines symbolize connectivity. The mark’s simplicity allows it to adapt and interact with its surroundings, generating supporting graphics.

To energize the mark, we chose electric mint green and dark royal blue for a clean, dynamic palette that stands out in the sector.

Working with Workspace has been an honor. We hope this identity fosters a collaborative community.

Client Feedback

The logo turned out great. We have several comments from clients and friends who like it a lot. I always liked this option because of the different applications it could have.

roberto larach, workspace