Workspace
A space to create, share and connect. Workspace offers coworking spaces to businesses, freelancers, and anyone who wants to take advantage of Worskpace´s offices and networking.
The Challenge
Coworking is not only about providing a physical place but more importantly about establishing a community. The collaboration of coworking is an invaluable asset for a growing community. As the African proverb goes, “If you want to go fast, go alone. If you want to go far, go together.”
This virtue is the purpose of Workspace: building community to create, share, and connect. Working with Workspace, we sought to capture this spirit of collaboration.
The Solution
We aligned the visual identity to their purpose. After exploring several options, we arrived at this solution connecting the initials in an organic, fluid, abstract mark. The intersecting lines create a visual metaphor for connectivity.
Because of the mark’s simplicity, it can adapt, move and interact with the space around it. This movement creates supporting graphics for the brand.
For the color palette, we wanted to add more energy to the already fluid mark. The chosen colors are electric mint green and dark royal blue. Together they form a clean, dynamic palette making it recognizable in the sector and stand out from their competition.
We have been honored to work with Workspace. We hope that, together, we have crafted an expression that will help create a community of collaboration.
Client Feedback
The logo turned out great. We have several comments from clients and friends who like it a lot. I always liked this option because of the different applications it could have.
Roberto Larach, Workspace