Viveros Campo Verde
It all started with grandma’s garden and love for plants. Her family’s suggestion to sell small plants and cuttings grew into what Viveros Campo Verde is today. From beautiful indoor and outdoor plants and flowers to gardening tools, and landscaping services, here you will find everything you need for your gardening needs. This nursery has been a family business since 1986.
Challenge
Paola told us she wasn’t happy with the logos she was using and wanted to be more active and organized on the nursery’s social media. She also has two other brands that are derived from Viveros Campo Verde and she wanted them to be unified but with their individuality. She was looking for a refresh since the nursery keeps growing and she also has a lot of new ideas she would like to implement.
Solution
She mentioned that she likes that industrial look and since Campo Verde is the ‘older sister’ brand that has been active for so many years, we wanted this longevity to take part of the brand’s image. We got our inspiration from industrial and old botanical designs found in gardens and museums. We used Matrix II as our main font to show off that old-school and stable feeling. We also kept the colors simple with a green monochromatic palette to highlight the brand’s elements. We finished everything off with some monograms and showcased the rustic and handcrafted look with some handmade stamps to represent the nursery.
It all started with grandma’s garden and love for plants. Her family’s suggestion to sell small plants and cuttings grew into what Viveros Campo Verde is today. From beautiful indoor and outdoor plants and flowers to gardening tools, and landscaping services, here you will find everything you need for your gardening needs. This nursery has been a family business since 1986.
Challenge
Paola told us she wasn’t happy with the logos she was using and wanted to be more active and organized on the nursery’s social media. She also has two other brands that are derived from Viveros Campo Verde and she wanted them to be unified but with their individuality. She was looking for a refresh since the nursery keeps growing and she also has a lot of new ideas she would like to implement.
Solution
She mentioned that she likes that industrial look and since Campo Verde is the ‘older sister’ brand that has been active for so many years, we wanted this longevity to take part of the brand’s image. We got our inspiration from industrial and old botanical designs found in gardens and museums. We used Matrix II as our main font to show off that old-school and stable feeling. We also kept the colors simple with a green monochromatic palette to highlight the brand’s elements. We finished everything off with some monograms and showcased the rustic and handcrafted look with some handmade stamps to represent the nursery.
