Briella
Briella’s custom crochet handbags are more than just accessories; they are handcrafted works of art, each brought to life by the skilled hands of Gabriela, a true artisan. With a discerning eye, Gabriela carefully selects the finest yarns, blending vibrant colors that harmonize beautifully. Her dedication, meticulous attention to detail, and impeccable taste come together to create fashionable handbags that are not just stylish but sure to turn heads and spark admiration.
Challenge
Gabriela wanted our help creating a brand identity that could help showcase her crochet bags. The brand identity had to effectively communicate the bags’ artisanal qualities and distinguish them from mass-produced alternatives. We had to create something that complemented her artwork and not compete with it. In our early discovery meetings, we concluded that the identity had to be artisanal, warm, joyful, intricate, and feminine.
Solution
Drawing from the principles of the Arts and Crafts movement, we developed a brand identity that emphasizes handmade craftsmanship, aesthetic beauty, and practicality. By using a harmonious palette of vibrant colors and intricate patterns, we created a visually cohesive and recognizable brand that reflects the unique artistry of Gabriela’s crochet bags. This new identity not only enhances the visual appeal of her products but also reinforces the values of quality and individuality.
Briella’s custom crochet handbags are more than just accessories; they are handcrafted works of art, each brought to life by the skilled hands of Gabriela, a true artisan. With a discerning eye, Gabriela carefully selects the finest yarns, blending vibrant colors that harmonize beautifully. Her dedication, meticulous attention to detail, and impeccable taste come together to create fashionable handbags that are not just stylish but sure to turn heads and spark admiration.
Challenge
Gabriela wanted our help creating a brand identity that could help showcase her crochet bags. The brand identity had to effectively communicate the bags’ artisanal qualities and distinguish them from mass-produced alternatives. We had to create something that complemented her artwork and not compete with it. In our early discovery meetings, we concluded that the identity had to be artisanal, warm, joyful, intricate, and feminine.
Solution
Drawing from the principles of the Arts and Crafts movement, we developed a brand identity that emphasizes handmade craftsmanship, aesthetic beauty, and practicality. By using a harmonious palette of vibrant colors and intricate patterns, we created a visually cohesive and recognizable brand that reflects the unique artistry of Gabriela’s crochet bags. This new identity not only enhances the visual appeal of her products but also reinforces the values of quality and individuality.
