HappyWOD
HappyWOD is on a mission to make exercise a part of everyday life. Because they believe humans are designed to move. HappyWOD means “Happy Workout Of the Day.” They are an online fitness accessories shop whose goal is for customers to celebrate their health every day. They want to help people interested in fitness to become a better version of themselves — a happier and healthier version. They want to show the real side of fitness. To let people see that although it can be challenging, it can also be fun and rewarding. Their mission is to motivate and educate to make this possible.
Challenge
So, how do you talk to those who desire to have a healthy lifestyle but don’t know how to achieve it or need the motivation to keep it going? We needed to find out how to attract their target in a relatable and engaging way. To get their message across crystal clear.
Solution
HappyWOD aims to create a community. We crafted an easy-to-understand, eye-catching language to present HappyWOD as a movement. Inspired by museums and galleries, we used bright colors and a text grid template for a pleasant reading experience. By observing how fitness enthusiasts track their goals, we developed engaging expressions for the brand’s identity.
As a digital store primarily on social media, we adopted a natural look for photography, showcasing real, unfiltered fitness moments. The bold design system is inviting and empowering, helping the brand thrive across digital platforms and encouraging a happy, healthy lifestyle through movement.
HappyWOD is on a mission to make exercise a part of everyday life. Because they believe humans are designed to move. HappyWOD means “Happy Workout Of the Day.” They are an online fitness accessories shop whose goal is for customers to celebrate their health every day. They want to help people interested in fitness to become a better version of themselves — a happier and healthier version. They want to show the real side of fitness. To let people see that although it can be challenging, it can also be fun and rewarding. Their mission is to motivate and educate to make this possible.
Challenge
So, how do you talk to those who desire to have a healthy lifestyle but don’t know how to achieve it or need the motivation to keep it going? We needed to find out how to attract their target in a relatable and engaging way. To get their message across crystal clear.
Solution
HappyWOD aims to create a community. We crafted an easy-to-understand, eye-catching language to present HappyWOD as a movement. Inspired by museums and galleries, we used bright colors and a text grid template for a pleasant reading experience. By observing how fitness enthusiasts track their goals, we developed engaging expressions for the brand’s identity.
As a digital store primarily on social media, we adopted a natural look for photography, showcasing real, unfiltered fitness moments. The bold design system is inviting and empowering, helping the brand thrive across digital platforms and encouraging a happy, healthy lifestyle through movement.
Client Feedback
When we created this brand, we only had the name and also very clear values and objectives.
However, working with Mondos was a blessing because they graphically captured something even better than what we were imagining.
The identity of our brand was incredible, it is unique.
rosalba, co-founder happywod