Four billboard posters next to street for colorful and fun sports apparel brand HappyWOD

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HappyWOD

HappyWOD is on a mission to make exercise a part of everyday life. Because they believe humans are designed to move. HappyWOD means “Happy Workout Of the Day.” They are an online fitness accessories shop whose goal is for customers to celebrate their health every day. They want to help people interested in fitness to become a better version of themselves — a happier and healthier version. They want to show the real side of fitness. To let people see that although it can be challenging, it can also be fun and rewarding. Their mission is to motivate and educate to make this possible.

The Challenge

So, how do you talk to those who desire to have a healthy lifestyle but don’t know how to achieve it or need the motivation to keep it going? We needed to find out how to attract their target in a relatable and engaging way. To get their message across crystal clear.

The Solution

At heart, HappyWOD is creating a community. We worked with them to create a language that is easy to understand, easy to use, and eye-catching to the viewer. We wanted to express HappyWOD as more than a brand but rather a movement.
We got inspired by museums and galleries — places where informational text is always attractive and pleasing to read. We used bright color combinations and a text grid template to make reading more pleasant and inviting. To make it personal and relatable, we looked at how fitness enthusiasts track their WODs and goals. Out of this came the expressions, which give the identity movement and engagement.
HappyWOD is a digital store where its communication is seen for the most part on social media. For this reason, we gave it a more natural look when it comes to photography. We wanted to show the real side of fitness, where we can see unfiltered, genuine people enjoying their WOD.
The design system asserts itself boldly, but never at the expense of looking intimidating but rather inviting and empowering. The brand can now thrive across its digital platforms. Talking directly to those who need a little direction and showing how moving more is the sure way to have a happy and healthy life.

services:
brand identity

industry:
Sports & Fitness

year:
2021

HappyWOD Vertical logo animation with varying colors and scribbles around
Several colorful beaded and speed jump ropes scattered on street pavement with the HappyWOD logo printed on the handle
Close up of smiling woman holding handle of HappyWOD beaded jump rope to side of her face
Woman raising arms claiming victory looking at the horizon with crown scribble above her head and HappyWOD logo over image
Six horizontal logos of HappyWOD with six different colors and backgrounds
Animation of scribbles a brand element of the HappyWOD apparel brand identity
Colorful horizontal banners showing the typography for the HappyWOD apparel brand identity design
Poster of a man running wearing white shirt and shorts with the text Go Get It over the image
Animation of a scribble lightning bolt with the text find what you love love what you do written across the image
Animation of the text Hang In There in the background with the HappyWOD icon on the forefront
Close up of woman swinging beaded pink and purple HappyWOD jump rope
Pages of the HappyWOD Branding guidelines set at an angle over a yellow background
Poster with the text Focus on the Goal on the center and with circles around the text and arrows pointing to the word goal
Poster of woman wearing vibrant red sports clothes doing challenging yoga pose and the text Enjoy The Pain as the poster title
Poster of smiling woman swinging a beaded pink and purple jump rope with the text make it fun as title of the poster
Poster with the text Monday Tuesday Friday crossed out and the text Everyday highlighted over a yellow background
Ten billboard Posters next to street for colorful and fun sports apparel brand HappyWOD
Animation of side by side posters showing a typographic poster on the left and an a person exercising on the right
Several Post feed examples of the fun and vibrant HappyWOD apparel on Instagram
Three Social Media Stories examples of fun and vibrant apparel brand HappyWOD with people jumping ropes
Iphone X showing a profile view of the Instagram page of sport apparel brand HappyWOD

Featured on:
Brand New

Client Feedback

When we created this brand, we only had the name and also very clear values ​​and objectives.
However, working with Mondos was a blessing because they graphically captured something even better than what we were imagining.
The identity of our brand was incredible, it is unique.

Rosalba, co-founder HappyWOD

CLIENT FEEDBACK

When we created this brand, we only had the name and also very clear values ​​and objectives.
However, working with Mondos was a blessing because they graphically captured something even better than what we were imagining.
The identity of our brand was incredible, it is unique.

Rosalba, HappyWOD

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