![HappyWOD Branding Apparel PORTADA-PROYECTO Four billboard posters next to street for colorful and fun sports apparel brand HappyWOD](https://studiomondos.com/wp-content/uploads/2021/09/PORTADA-PROYECTO.jpg)
HappyWOD
HappyWOD is on a mission to make exercise a part of everyday life. Because they believe humans are designed to move. HappyWOD means “Happy Workout Of the Day.” They are an online fitness accessories shop whose goal is for customers to celebrate their health every day. They want to help people interested in fitness to become a better version of themselves — a happier and healthier version. They want to show the real side of fitness. To let people see that although it can be challenging, it can also be fun and rewarding. Their mission is to motivate and educate to make this possible.
Challenge
So, how do you talk to those who desire to have a healthy lifestyle but don’t know how to achieve it or need the motivation to keep it going? We needed to find out how to attract their target in a relatable and engaging way. To get their message across crystal clear.
Solution
HappyWOD aims to create a community. We crafted an easy-to-understand, eye-catching language to present HappyWOD as a movement. Inspired by museums and galleries, we used bright colors and a text grid template for a pleasant reading experience. By observing how fitness enthusiasts track their goals, we developed engaging expressions for the brand’s identity.
As a digital store primarily on social media, we adopted a natural look for photography, showcasing real, unfiltered fitness moments. The bold design system is inviting and empowering, helping the brand thrive across digital platforms and encouraging a happy, healthy lifestyle through movement.
HappyWOD is on a mission to make exercise a part of everyday life. Because they believe humans are designed to move. HappyWOD means “Happy Workout Of the Day.” They are an online fitness accessories shop whose goal is for customers to celebrate their health every day. They want to help people interested in fitness to become a better version of themselves — a happier and healthier version. They want to show the real side of fitness. To let people see that although it can be challenging, it can also be fun and rewarding. Their mission is to motivate and educate to make this possible.
Challenge
So, how do you talk to those who desire to have a healthy lifestyle but don’t know how to achieve it or need the motivation to keep it going? We needed to find out how to attract their target in a relatable and engaging way. To get their message across crystal clear.
Solution
HappyWOD aims to create a community. We crafted an easy-to-understand, eye-catching language to present HappyWOD as a movement. Inspired by museums and galleries, we used bright colors and a text grid template for a pleasant reading experience. By observing how fitness enthusiasts track their goals, we developed engaging expressions for the brand’s identity.
As a digital store primarily on social media, we adopted a natural look for photography, showcasing real, unfiltered fitness moments. The bold design system is inviting and empowering, helping the brand thrive across digital platforms and encouraging a happy, healthy lifestyle through movement.
![LOGO-ANIMATION HappyWOD Vertical logo animation with varying colors and scribbles around](https://studiomondos.com/wp-content/uploads/2021/09/LOGO-ANIMATION.gif)
![Fun and vibrant jump ropes Several colorful beaded and speed jump ropes scattered on street pavement with the HappyWOD logo printed on the handle](https://studiomondos.com/wp-content/uploads/2021/10/jumpropes-2.jpg)
![HappyWOD Beaded Jump Rope PRODUCT-SHOT Close up of smiling woman holding handle of HappyWOD beaded jump rope to side of her face](https://studiomondos.com/wp-content/uploads/2021/09/PRODUCT-SHOT-1.jpg)
![HappyWOD LOGO W VICTORY PHOTO Woman raising arms claiming victory looking at the horizon with crown scribble above her head and HappyWOD logo over image](https://studiomondos.com/wp-content/uploads/2021/09/LOGO-W-PHOTO-1.jpg)
![LOGOS-W-COLOR Six horizontal logos of HappyWOD with six different colors and backgrounds](https://studiomondos.com/wp-content/uploads/2021/09/LOGOS-W-COLOR-1.jpg)
![HappyWOD scribble expressions Animation of scribbles a brand element of the HappyWOD apparel brand identity](https://studiomondos.com/wp-content/uploads/2021/09/expresions.gif)
![HappyWOD Typographic Poster Colorful horizontal banners showing the typography for the HappyWOD apparel brand identity design](https://studiomondos.com/wp-content/uploads/2021/09/TEXT-W-COLOR-1.jpg)
![HappyWOD GO GET IT Poster Poster of a man running wearing white shirt and shorts with the text Go Get It over the image](https://studiomondos.com/wp-content/uploads/2021/09/GOGETIT.jpg)
![LOVE WHAT YOU DO HappyWOD Animation of a scribble lightning bolt with the text find what you love love what you do written across the image](https://studiomondos.com/wp-content/uploads/2021/09/LOVEWHATYOUDO.gif)
![HANG IN THERE HappyWOD Animation of the text Hang In There in the background with the HappyWOD icon on the forefront](https://studiomondos.com/wp-content/uploads/2021/09/HANGINTHERE.gif)
![HappyWOD Jump Rope Poster Close up of woman swinging beaded pink and purple HappyWOD jump rope](https://studiomondos.com/wp-content/uploads/2021/09/JUMPROPE.jpg)
![HappyWOD Branding Guidelines Pages of the HappyWOD Branding guidelines set at an angle over a yellow background](https://studiomondos.com/wp-content/uploads/2021/09/MANUAL.jpg)
![HappyWOD Focus on the Goal Poster Poster with the text Focus on the Goal on the center and with circles around the text and arrows pointing to the word goal](https://studiomondos.com/wp-content/uploads/2021/10/HappyWOD-Web-Posters-1-1.jpg)
![HappyWOD Enjoy The Pain Poster Poster of woman wearing vibrant red sports clothes doing challenging yoga pose and the text Enjoy The Pain as the poster title](https://studiomondos.com/wp-content/uploads/2021/10/HappyWOD-Web-Posters-2.jpg)
![HappyWOD Make It Fun Poster Poster of smiling woman swinging a beaded pink and purple jump rope with the text make it fun as title of the poster](https://studiomondos.com/wp-content/uploads/2021/10/HappyWOD-Web-Posters-5.jpg)
![HappyWOD Everyday Poster Poster with the text Monday Tuesday Friday crossed out and the text Everyday highlighted over a yellow background](https://studiomondos.com/wp-content/uploads/2021/10/HappyWOD-Web-Posters-3-1.jpg)
![HappyWOD Branding Apparel Billboard Posters Ten billboard Posters next to street for colorful and fun sports apparel brand HappyWOD](https://studiomondos.com/wp-content/uploads/2021/09/POSTERS.jpg)
![HappyWOD Go Get it Posters Animation of side by side posters showing a typographic poster on the left and an a person exercising on the right](https://studiomondos.com/wp-content/uploads/2021/10/HappyWOD-Web.gif)
![Instagram Feed Examples Several Post feed examples of the fun and vibrant HappyWOD apparel on Instagram](https://studiomondos.com/wp-content/uploads/2021/09/SM-FEED.jpg)
![Social Media-STORIES Three Social Media Stories examples of fun and vibrant apparel brand HappyWOD with people jumping ropes](https://studiomondos.com/wp-content/uploads/2021/10/SM-STORIES.jpg)
![Instagram Profile View Iphone X showing a profile view of the Instagram page of sport apparel brand HappyWOD](https://studiomondos.com/wp-content/uploads/2021/09/INSTAGRAM.jpg)
Client Feedback
When we created this brand, we only had the name and also very clear values and objectives.
However, working with Mondos was a blessing because they graphically captured something even better than what we were imagining.
The identity of our brand was incredible, it is unique.
rosalba, co-founder happywod