Four billboard posters next to street for colorful and fun sports apparel brand HappyWOD

ENG  |  ESP

WORK WITH US

HappyWOD

HappyWOD is on a mission to make exercise a part of everyday life. Because they believe humans are designed to move. HappyWOD means “Happy Workout Of the Day.” They are an online fitness accessories shop whose goal is for customers to celebrate their health every day. They want to help people interested in fitness to become a better version of themselves — a happier and healthier version. They want to show the real side of fitness. To let people see that although it can be challenging, it can also be fun and rewarding. Their mission is to motivate and educate to make this possible.

SERVICES
Brand Identity

INDUSTRY
Sports and Fitness

Challenge

So, how do you talk to those who desire to have a healthy lifestyle but don’t know how to achieve it or need the motivation to keep it going? We needed to find out how to attract their target in a relatable and engaging way. To get their message across crystal clear.

Challenge

So, how do you talk to those who desire to have a healthy lifestyle but don’t know how to achieve it or need the motivation to keep it going? We needed to find out how to attract their target in a relatable and engaging way. To get their message across crystal clear.

Close up of smiling woman holding handle of HappyWOD beaded jump rope to side of her face
Woman raising arms claiming victory looking at the horizon with crown scribble above her head and HappyWOD logo over image

Solution

At heart, HappyWOD is creating a community. We worked with them to create a language that is easy to understand, easy to use, and eyecatching to the viewer. We wanted to express HappyWOD as more than a brand but rather a movement.

Solution

At heart, HappyWOD is creating a community. We worked with them to create a language that is easy to understand, easy to use, and eyecatching to the viewer. We wanted to express HappyWOD as more than a brand but rather a movement.

We got inspired by museums and galleries — places where informational text is always attractive and pleasing to read. We used bright color combinations and a text grid template to make reading more pleasant and inviting. To make it personal and relatable, we looked at how fitness enthusiasts track their WODs and goals. Out of this came the expressions, which give the identity movement and engagement.

We got inspired by museums and galleries — places where informational text is always attractive and pleasing to read. We used bright color combinations and a text grid template to make reading more pleasant and inviting. To make it personal and relatable, we looked at how fitness enthusiasts track their WODs and goals. Out of this came the expressions, which give the identity movement and engagement.

Poster with the text Focus on the Goal on the center and with circles around the text and arrows pointing to the word goal
Poster of woman wearing vibrant red sports clothes doing challenging yoga pose and the text Enjoy The Pain as the poster title
Poster of smiling woman swinging a beaded pink and purple jump rope with the text make it fun as title of the poster
Poster with the text Monday Tuesday Friday crossed out and the text Everyday highlighted over a yellow background

HappyWOD is a digital store where its communication is seen for the most part on social media. For this reason, we gave it a more natural look when it comes to photography. We wanted to show the real side of fitness, where we can see unfiltered, genuine people enjoying their WOD.

HappyWOD is a digital store where its communication is seen for the most part on social media. For this reason, we gave it a more natural look when it comes to photography. We wanted to show the real side of fitness, where we can see unfiltered, genuine people enjoying their WOD.

Iphone X showing a profile view of the Instagram page of sport apparel brand HappyWOD

FEATURED ON
Brand New

The design system asserts itself boldly, but never at the expense of looking intimidating but rather inviting and empowering. The brand can now thrive across its digital platforms. Talking directly to those who need a little direction and showing how moving more is the sure way to have a happy and healthy life.

The design system asserts itself boldly, but never at the expense of looking intimidating but rather inviting and empowering. The brand can now thrive across its digital platforms. Talking directly to those who need a little direction and showing how moving more is the sure way to have a happy and healthy life.

FEATURED ON
Brand New

CLIENT FEEDBACK

When we created this brand, we only had the name and also very clear values ​​and objectives.
However, working with Mondos was a blessing because they graphically captured something even better than what we were imagining.
The identity of our brand was incredible, it is unique.

Rosalba, HappyWOD

CLIENT FEEDBACK

When we created this brand, we only had the name and also very clear values ​​and objectives.
However, working with Mondos was a blessing because they graphically captured something even better than what we were imagining.
The identity of our brand was incredible, it is unique.

Rosalba, HappyWOD

Mondos Branding
Branding & design studio based in Honduras

Reach us from anywhere globally
hola@studiomondos.com
+504 9829 8161

©2022 Studio Mondos | Hosted by HostingerPrivacy Policy

Mondos Branding
Branding & design studio based in Honduras

Reach us from anywhere globally
hola@studiomondos.com
+504 9829 8161

©2022 Studio Mondos | Hosted by HostingerPrivacy Policy

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