USAP (Concept)

USAP (Concept)

Blue business card design for University of San Pedro Sula with the USAP icon logo on one side and contact information on the other

ENG  |  ESP

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Universidad
de San Pedro Sula

USAP is a private university in San Pedro Sula, Honduras, founded in 1978. Their mission is to shape students into entrepreneurial, competitive, and socially responsible professionals. Professionals capable of facing the challenges of the regional and global environment with leadership.

The Challenge

Education is power. It can create social change and economic progress in developing countries by allowing communities to seize their destinies. As the world evolves, education should adapt to modern times and look to the future to create it.

As we evaluated the brand, we found the challenge was renewing the identity while staying faithful to its origins.

The Solution

The promoters of the university’s creation were very interested in offering new opportunities for professional training at a higher level to those eager to achieve new goals in an environment of freedom, democracy, and respect for human dignity. In a way, they wanted to arm them with education.
We started at the beginning. Out of this came the inspiration: the city’s official seal. Seals are rich with meaning. The gold border, including the five fleurs-de-lis, indicates the weapons of the lineage of the Alvarado family (founders and protectors of the city). The final mark we propose hints at its origin and suggests an open book. The book symbolizes the weapons the promoters wanted to arm those eager to learn.
The shield is paired with a confident serif to sustain tradition. The blue and yellow are drawn straight out of the city’s seal and updated to be more complimentary.
The proposed identity simplifies and refines the elaborate seal while still maintaining its heritage. An identity that keeps the consistency and gives enough space for creativity. Through this concept, we show a brand evolution honoring the university’s legacy. And make it suitable and more useful for modern times.

concept art

services:
brand identity

industry:
education

year:
2021

Before

University of San Pedro Sula brand identity horizontal logo design

Concept

University of San Pedro Sula brand identity icon resembling an open book and the city’s official seal
University of San Pedro Sula brand identity elements including logo variations and seals
Collection of brand identity elements for University of San Pedro Sula including business card, folder, and envelope design
Booklet design of student life manual and book design for university life 2019 of USAP
Animation of USAP icon logo design going from a single icon to several icons depicting other areas of the university
Six button designs for University of San Pedro Sula with a variety of creative designs using the brand elements
Close up of five book spines showing the USAP icon logo
Three Iphones showing the USAP brand on display including the App download page design, app login design, and app icon design
Close up of an iphone showing USAP Instagram profile page and an Ipad showing USAP home page website design
Woman showcasing yellow shirt design with USAP typography and icon printed on it
Man showcasing blue shirt design with USAP icon printed on it
Woman showcasing blue shirt design with USAP icon seal printed on it
Student wearing a black and yellow cap with USAP icon logo embroidered on it
Tote bag with USAP icon printed on it and an inspiration phrase scripted on top
Student holding a blue diploma folder with the USAP vertical logo printed on top
USAP yellow icon logo enamel pin on a blue suit
Several University of San Pedro Sula sticker designs on a laptop being used by a student
Street billboard for University of San Pedro Sula showing a bookshelf and the USAP logo as a window to an open book
Train station advertisement designs of University of San Pedro Sula showing smiling faces of students and faculty
Three USAP icon logo as a quote holder

We are a branding & design studio based in Honduras

Let's talk about you!

hola@studiomondos.com

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Marcani (Concept)

Marcani (Concept)

Three stacked ice cream eating containers branded with the Marcani brand image

ENG  |  ESP

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Marcani

Marcani is an artisan gelato and popsicles online shop. This concept identity was created to show its amazing quality through its image.

Although the original identity is good on its own, we felt that it could use a little upgrade to help fix small details like the thickness and legibility of the typography used.

concept art

services:
brand identity
packaging design

industry:
food & drinks
ice cream

year:
2021

Several packed ice cream tub containers with the Marcani packaging design for vanilla and chocolate flavors

Before

Marcani concept brand logo composed of a classical high contrast serif font with a hand drawn font that spells Gelato Gourmet in smaller text

Concept

Hand holding ice cream a Marcani branded ice cream container with scoops of pistacchio ice cream
Two Marcani branded ice cream containers in front of a blue background
Four different popsicles with transparent packaging and a Marcani sticker design
Hand holding blue bag with the Marcani logo design and a box and popsicle with the Marcani brand image
Two boxes stacked with two different Marcani packaging design styles
Blue ackaging design for Marcani´s gelato for dogs on the one side and a close up of a dogs face on the other side

We are a branding & design studio based in Honduras

Let's talk about you!

hola@studiomondos.com

©2024 Studio Mondos | Hosted by HostingerPrivacy Policy

Smiles for Christ

Smiles for Christ

ENG  |  ESP

WORK WITH US

Smiles For Christ

Smiles for Christ is a non-profit organization in Harding University that raises funds to help a school for mentally challenged adults and children in Tegucigalpa, Honduras. The organization celebrated its 10th anniversary and its goal is to continue growing their help as a non-profit organization.

The organization wanted to look more professional without leaving aside that it’s an organization that brings joy in its goal to help those in need.

The dynamic logo has several smiles adding variety and delight to the wordmark. The variety of smiles is used with the name “Smiles” since it’s the organization’s popular name.

services:
brand identity

industry:
nonprofit

year:
2020

Client Feedback

We thank David for his willingness and for having been able to incorporate our demands and vision of the organization into a logo that represents Smiles at present. Thanks to the logo, our advertising has a brand that reflects the personality of the organization.

Alicia Mejía, Former President, Smiles for Christ

We are a branding & design studio based in Honduras

Let's talk about you!

hola@studiomondos.com

©2024 Studio Mondos | Hosted by HostingerPrivacy Policy

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