Babymania is an apparel and accessory store for babies and toddlers with the biggest and most recognized brands. Babymania seeks to create a friendly and welcoming environment for moms and their little ones while offering stylish products.
A mother’s love is like no other. And mothers show their love in many ways. One of those is fashion, which is a form of expression. It is easy to understand why mothers choose fashionable clothing for their babies. It is a way moms express their love. They want their little ones to feel comfy and look stylish. So the world can see their children with the same eyes they do.
Babymania wants to be in that sweet spot between the playful side of children and the charm of fashion.
With “playful fashion” as our strategy, we set out to marry two qualities often divided, making the brand feel stylish and friendly.
We used a confident serif for a traditional and classical look. The circles make it playful and lively. The interaction between these two makes a flexible, dynamic brand. The circles can expand, shrink, bounce, and interact with all the brand’s touchpoints.
The brand identity captures the personality of Babymania as a store with fashionable clothing and lovely care for moms and their darlings.
I was very pleased with the work received from Studio Mondos, they really fulfilled my expectations with the work, nice attention, and timely delivery.
I would make use of their services again. I recommend them 100%!
Karen Mejía, Founder, Babymanía